Friday, September 5, 2008

JJNN Friday: Technology - 06

Welcome again to JJNN for Friday September 5th, 2008. Today we will be taking about Google.

What is your search engine of choice? For me it is Google. Sure, there was a time when I had dial up and I used the AOL search engine. And of course for a while I used yahoo, but for years now I have been sticking with Google. A lot of people use Google because it is simple, effective and helps you find exactly what you are looking for.

But, like most big and lumbering companies, Google Japan is starting to get the slightest bit paranoid. Google is getting paranoid that yahoo will take over its share and it will no longer be a top search engine. So, what would you do if you were worried about something like that? Well according to this news story you advertise like there is no tomorrow!

But, what is the best way to advertise? How will you know if you are advertising in an area that will end up increasing the numbers of your users? Well, Google found out ( one seems to know how) that people that use Ikebukuro station use yahoo more than Google. Because of that Google decided to start an ad campaign in Ikebukuro station. The ad campaign will also spread to all the other stations in Tokyo because of advertisements in trains like the one in the picture below.

Google is also hitting Japan big time with there "Things you can do with Google" ad campaign. Below is an example of one of the advertisements.

I like Google so I wish them the best of luck here in Japan. But, I really would like to know how they found out that there are more yahoo users than Google users in Ikebukuro. Sounds suspicious to me.

Any way, it is now time for the word of the day. Today's word is 妄想症(もうそうしょう). It is pronounced mousoushou and means paranoia. Paranoia...cha-cha-cha.

That's it for today. See you next time at JJNN.

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